Carnival Crew

This project was commissioned by a music producer and songwriter.

The objective was to create a graphic inspired by his recent single “Carnival Crew”. The final product is to be printed on a variety of tour merchandise.

Initial Mockup


I was provided the music video for inspiration.

My interpretation:

"Life is chaotic, maybe you're feeling a bit insane… but hey… you're in the flow and the way you perform all comes together for a spectacular show."

1st Pass

Sketch Phase


The client loved my idea of showcasing his zany ringleader character intertwining with a cast of carnival crew members. The fortune teller is replaced with a masked stilt walker.

2nd Pass

+ Grayscale


The client expressed wanting to work with a limited number of colors to reduce screen printing costs.


Creating artwork in grayscale ensures that the values are well distributed throughout the artwork and contrast well against each other.


To put it simply, if it looks good in black and white, it will look good in ANY COLOR (of the same value). Plus, color swapping is made easy when exploring a variety of color way options.

Cleanup

+ Final Grayscale


Color Palette Exploration